Weaving Worlds
Creators Fund is a venture studio that invests in artists building cultural worlds.
ABOUT
Creators Fund is a venture studio that co-creates and invests in artists building cultural worlds, transforming artistic and technological IP into scalable ventures across disciplines, media, and markets.
Our aim is to redefine how art is created, distributed, and monetized - developing repeatable methodologies for value creation and capture while enabling open collaboration on creative and technological primitives.
APPROACH
Our Three-Step Venture Process:
Inquiry
We begin with sustained cultural, technological, and academic research, working with artists and scholars to examine how narratives, systems, and infrastructures shape collective futures. Opportunities emerge through deep study, not trend capture.
Formation
Insights are translated into early-world structures through rigorous conceptual development, material experimentation, and collaborative testing. Each project is shaped with attention to coherence, feasibility, and long-term viability.
Realisation
Worlds that demonstrate cultural, institutional, and economic integrity are developed into ventures, supported through partnerships, capital alignment, and carefully sequenced modes of public and market engagement.
Creators Fund collaborates with artists, cultural institutions, and aligned partners to develop long-term ventures rooted in cultural and creative intellectual property.
For Artists & Institutions:
Worldbuilding as Method
We treat worldbuilding as a rigorous cultural and economic methodology. Artistic concepts are developed into coherent transmedia worlds that can sustain multiple forms of expression and value over time. This includes strategic thinking around creative IP, technological infrastructure, and cross-platform circulation, while preserving artistic integrity and authorship.
Venture Development and Stewardship
We support ventures through their full lifecycle, from early formation to institutional and market presence. This includes guidance across funding structures, design and identity, partnerships, legal frameworks, communications, and financial strategy. Our role is not to extract or repackage work, but to help artists and institutions build structures capable of sustaining creative practice at scale.
CASE STUDIES
Genesis
How can arts and culture be leveraged to accelerate economic and planetary transformation? Can worldbuilding create compelling climate narratives capable of addressing global challenges and catalyzing societal change?
TEAM
Co-Founder, Managing Partner
Susanna is a cultural entrepreneur and investor working at the intersection of art, technology, and systemic transformation. She began her career in high fashion at Maison Martin Margiela, an experience that shaped her understanding of authorship, experimentation, and culture as a living worldbuilding ecosystem. Over the past decade, her work has focused on building startups, venture funds, and interconnected networks that examine how culture actively shapes economic systems, values, and collective futures. Working internationally with artists, institutions, technologists, and investors, she develops ventures that bridge creative practice, technological innovation, and long-term value creation.
Susanna Barla
Research & Knowledge Infrastructure
Amelia is a transdisciplinary researcher and strategist working across art, science, and knowledge infrastructures within the European Research Area. Her work draws on a pioneering doctoral project at Trinity College Dublin that bridged visuality, visual poetry, and neurohumanities, grounding a sustained inquiry into how meaning is produced across disciplines. As co-founder of the ART+SCIENCE SALON, an evolving network and event series, she convenes and facilitates intersectoral collaborations spanning academia, cultural institutions, and research communities. Amelia brings deep expertise in European research frameworks, funding structures, and institutional collaboration to Creators Fund, contributing to the academic, educational, and long-term research potential of Genesis.
Dr Amelia McConville
Advisor
Andrea brings 25 years of expertise connecting science, art and public engagement as chairman of Woven Foundation for Creative Climate Communication. His leadership of innovative projects across museums, government organizations and universities in Europe, USA, South Africa and Brazil provides Creators Fund with invaluable institutional partnership insights. As board member of Deutsches Museum and scientific advisor for Universcience Paris, he offers strategic guidance on cultural institution engagement. His membership in the World Economic Forum's Expert Network and experience as an Osher Fellow at the Exploratorium in San Francisco supports the fund's mission to transform artistic production into sustainable investment opportunities.
Andrea Bandelli
Head of Cultural Strategy & Partnerships
Shakthi is a cultural strategist and curator working at the intersection of contemporary art, emerging technology, and institutional transformation. Trained at Princeton in mathematics, poetry, and classical philosophy, her work applies systems thinking and narrative intelligence to the development of cultural strategy, partnership models, and long-term value creation. Her practice spans museum-facing strategy, artist-led ventures, and institutional collaborations across Europe, the US, Asia, and the Middle East, with experience engaging private collections, foundations, and public institutions. She has worked with leading artists including Refik Anadol and James Turrell, and across cultural contexts such as the 0x Collection, the Getty Institute, and the Kennedy Center.
Shakthi Shrima
Advisor
Christiane brings unparalleled digital art expertise as Curator of Digital Art at the Whitney Museum and Professor at The New School. Her award-winning publications on digital art and new media, including seminal works published by Thames and Hudson and Blackwell-Wiley, provide theoretical foundation for Creators Fund's investment approach. Her curatorial experience with landmark exhibitions like "Programmed: Rules, Codes, and Choreographies in Art" and oversight of Whitney's artport directly informs the fund's strategy for institutional partnerships. Christiane's deep understanding of how digital art functions within traditional institutions makes her invaluable for building bridges between emerging technologies and established cultural frameworks.
Christiane Paul
Advisor
Daniel applies his expertise as experiential designer and educator to develop frameworks connecting art, technology and commerce. As Course Leader at London College of Fashion (UAL), he deploys fashion communication to address pressing global challenges, directly informing Genesis 3.0's fashion and merchandise initiatives. His production of digital and exhibition experiences for organizations including British Museum, Serpentine Galleries, Google and Samsung provides practical insights for the fund's physical-digital integration strategy. Daniel's academic research on uncertainty, contingency and complexity in artistic production provides theoretical grounding for Creators Fund's elastic IP model and multi-revenue approach to cultural investment.
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Daniel Felstead
Advisor
Jonathon is an experimental philosopher and artist acclaimed as a "poet of ideas" by The New Yorker and a "multimedia philosopher-prophet" by The Atlantic. His conceptually-driven transdisciplinary projects explore societal transformation through methods adapted from both sciences and humanities. Working across institutional boundaries as a research associate at University of Arizona's College of Fine Arts, fellow at the Berggruen Institute, and artist-in-residence at the SETI Institute, he brings unique perspective to Creators Fund's worldbuilding initiatives. Jonathon has exhibited at prestigious institutions from LACMA to CERN, and his work co-directing the Consortium for Climate-Adapted Architectural Heritage at Fraunhofer Institute directly informs Genesis 3.0's approach to nature-inspired cultural innovation. His six published books and Forbes art column demonstrate his ability to translate complex concepts into accessible narratives.
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Jonathon Keats
Design Lead
Matti co-founded Tsto in 2010, establishing a distinctive visual language that merges technological precision with artistic expression. His eye for intricate detail and visual storytelling enables Creators Fund to effectively communicate complex concepts across multiple platforms and media formats. His proficiency in crafting dynamic websites, motion graphics, and expressive typography directly supports the fund's worldbuilding initiatives that span physical and digital realms. Matti's ability to push creative boundaries while fostering genuine collaboration is essential for translating artistic visions into marketable intellectual property with multiple revenue streams across the Genesis ecosystem.
Matti Kunttu
Advisor
Ruth brings three decades of experience as a narrative architect and futurist, specializing in translating abstract concepts into compelling storytelling frameworks. Through her company Future Story Lab, she develops sustainable socio-economic products with accessibility and inclusiveness at their core, providing Creators Fund with a crucial perspective on inclusive value creation. Her lifelong engagement with art as a change agent and understanding of language as "our most powerful technology" directly informs the fund's approach to worldbuilding and IP development. Ruth's poetry collection 'Fears to Feathers' (2023) exemplifies her ability to transform complex ideas into emotionally resonant experiences that drive cultural impact.